American Australian Association
The American Australian Association is the largest privately funded non-profit organization dedicated to broadening, strengthening and developing ties across the Pacific. For over 70 years, their programs have connected the two cultures, and provided new opportunities for a diverse network of trail blazers.
The goal of the rebrand is to revitalize the image of the organization, allowing the energy, enthusiasm, diversity, and optimism of their core values to shine through.
Branding, Web design, Visual Identity
Logo and Lock ups
“The American Australian Association. Realizing the potential in all of us.” The idea of uniting and connecting two vastly different cultures and peoples is the core of the organization’s mission. It is also the foundation of the new logo and brand system.
Print and Digital Collateral