BLANC: The Story of Scent

BLANC is an imagined fragrance brand that recreates the scents of places and locations that are meaningful to its clients. Blanc, french for “white” or “blankness” stands for the state of blankness the olfactory senses are in before it’s triggered by a particular scent. This blank space is the white canvas that the brand aims to fill with fragrances that are nostalgic and meaningful to its customers.

Branding, Web design, Visual Identity

Logo

Typography

Agentaur (Regular) by Good Type Foundry

Riposte by Good Type Foundry

Do(s) and Don’t(s)

Brand book