Cat on a Hot Tin Roof Print Campaign
A modernized print campaign for the classic play Cat on a Hot Tin Roof, written by Tennesse Williams. The story follows the Pollitt family as conflicts, lies, and secrets between family members unfold during a birthday celebration.
The designs for the play abandons the vintage muted colors and character depictions in campaigns of the past in favor of a playful, vibrant and contemporary style that would appeal to a wider audience. The graphic system plays with the tensions and dysfunctional dynamics of the family and references the story’s themes and plot points through symbolic objects of the play.
Print, Branding, Advertising, Visual identity, Promotion