FREYA Lash Bar Digital Campaign
FREYA is a fictional brand of false lashes. FREYA refers to the norse goddess of love who was known for her fondness of love, fertility, beauty, fine material possessions, and an affinity to bend reality to her desires. Her confidence and her attitude towards glamour and style inspires the FREYA woman, a woman who lives life by her own rules and redefines what is beautiful for herself.
Like the brand’s lashes, the visual identity of FREYA is centered around the power of femininity. Its imagery is intense, dramatic, mysterious, and rich in colors and details with an intention to mesmerize and hypnotize.
Art Direction, Visual Identity, Photography, Advertising, Promotion, Motion Graphics