About


I’m not just a designer. I’m a storyteller and a world-builder.

I shape places, brands, and moments where ideas live and breathe—where art, culture, hospitality, and fashion intersect.

I believe visuals should be felt before they’re understood. That complexity can be distilled into clarity, and clarity can still hold wonder.

I weave layered concepts into experiences you can see, touch, and remember. As an art director and multidisciplinary designer, I move fluidly between mediums—building identities, shaping narratives, and creating worlds that connect, inspire, and endure.





Capability
Brand Vision
& Art Direction
Visual Identity
& Design
Creative
Campaigns



Some Clients

Google
Lendlease
Ballymore
Areté Collective
Wilson Meany

Hines
NEOM

Aerosoles
Del Toro
White Mountain
 










© JULIEYUCHEN2025