Museum of Contemporary Architecture (MoCA)





Museum of Contemporary Architecture ( MoCA) is a fictional museum that focuses on examining and exploring in-depth the innovative concepts, systems, structural ideas, technologies, and points of views embedded within architectural successes.



The mission is to develop a flexible branding system that is recognizable without relying on a logo. MoCA identitifies itself through a bold, structural, and distinctive illustration style that effectively shows off the characteristics of different works of architecture while being recognizable.








Branding, Motion graphics, Print, Visual identity, Art Direction

 















Typeface: Helvetica








Graphic System











Posters
[Designed to be viewable on all sides]









































Animated digital poster

Animation that emphasizes the dynamics and movements of various structures featured in specific exhibitions.



Play with sound !