Museum of Contemporary Architecture (MoCA)

Museum of Contemporary Architecture ( MoCA) is a fictional museum that focuses on examining and exploring in-depth the innovative concepts, systems, structural ideas, technologies, and points of views embedded within architectural successes.

The mission is to develop a flexible branding system that is recognizable without relying on a logo. MoCA identitifies itself through a bold, structural, and distinctive illustration style that effectively shows off the characteristics of different works of architecture while being recognizable.

Branding, Motion graphics, Print, Visual identity, Art Direction


Typeface: Helvetica

Graphic System

[Designed to be viewable on all sides]

Animated digital poster

Animation that emphasizes the dynamics and movements of various structures featured in specific exhibitions.

Play with sound !