Space240 Boutique

space240 boutique is a project founded by Iconofly Inc as an intimate space for artists and designers to collaborate and exhibit their work. It is a retail and gallery space that captures moments, inspirations, and ideas in the form of perfume, jewelry, art, music and more.

The branding for space240 is based on the atmopshere and aesthetic of the space itself, borrowing and referencing the textures, colors, and objects that fill the boutique. The website designed for the brand is directly inspired by the eclectic collections of papers, books, magazines, and newspapers that layer the tables and workspace like a constantly evolving moodboard. 

Branding, Web design, Print, Visual identity


Cormorant Garamond


Color Palette

Visual Element